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21 February 2014

Ads as a Memory Jogger

One way to get that relative thinking about "old times" is to get a local newspaper, yearbook or other item from around their childhood, young adulthood, etc. and ask about advertisers and merchants you see listed. It can be a great way to trigger a different set of memories than with typical questions. Sometimes all it takes is a specific name to trigger a bunch of memories.

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